Publishing is an ever-changing industry. Rules that applied a decade ago are often obsolete, but here's a constant: Successful writers know their audience.
It's straight from Marketing 101, but it's also relevant. Identify your audience, and your sales will improve. As much as we writers want to believe that publishers and editors seek achingly beautiful prose that will become iconic literary treasure, they are first interested in sales. As in, who will buy this book? Why will theyread this article? This is actually a good thing for writers because more sales = more exposure and more money. Writers want publishers and editors to be mercenary, because more exposure and money will create the freedom and fertile space for that literary treasure to develop. It's a cycle, and you can help the process by identifiying your audience at the beginning. Are you writing for cancer survivors? Teenaged girls? Addicts? Football enthusiasts? If you clearly identify your audience, your prose will be revised with that audience in mind. This helps develop a branding strategy, and it helps sell your prose more efficiently. Challenge: Identify three distinct groups who will purchase your book or read your article. Be as specific as possible. (e.g. Instead of "Women," go with "Women between the ages of 35-50 who have traveled to Italy.") Once you have identified these demographics, notice how you revise things like language and tone with your audience in mind. 11/26/2014 06:31:16 pm
Publishing has changed a lot throughout the years. One of the main factor that affect itis technology. 3/29/2015 04:00:53 pm
Nowadays, audience are not only audience that will sit and just listen to your speech. They are becoming your most attentive critics that can smoothly listen, but be careful to their terror ears. That’s why speakers or invited guest are very determine to their speech and they want to become perfect because they don’t want to hear some bad feedback from their audience. I suggest to undergo speech lesson before you go and engaging in speaking invitation. 5/6/2015 02:49:50 am
Thanks for one's marvelous posting! I truly enjoyed reading it, you can be a great author.I will make certain to bookmark your blog and may come back from now on. I want to encourage you to continue your great writing, have a nice holiday weekend! 5/6/2015 08:19:36 pm
I really enjoyed reading this... Valuable information and excellent design you got here!!! This is a cool blogging platform. Aw, this was a really quality post. Took me awhile to read all the comments, but I really love the article? 5/24/2015 04:55:14 am
This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. 6/9/2015 06:02:29 pm
I really enjoyed this post. You describe this topic very well. I really enjoy reading your blog and I will definitely bookmark it! Keep up the interesting posts! Comments are closed.
|
About Shonna.
As a writer living in my home state of Maine, I sling words for cash, compassion, or glory. I also teach, tell groups how to improve systems, and offer development consultation. I also wear eyeglasses. Generally, big ones. Archives
April 2016
|